MANUFACTURERS' EXPORT STRATEGIES
Ali R. Malekzadeh
(Northeastern University, Boston, MA)
Samuel Rabino
(Northeastern University, Boston, MA)
284
Abstract
In this empirical study, export strategies of 131 California exporting manufacturers were examined. A factor analysis of fifty variables yielded five factors which were analysed subsequently through multiple discriminant analysis. Two of the five factors, strategic planning and export strategies, were found to be meaningful in discriminating between small and large exporters. Implications for managers are offered.
Citation
Malekzadeh, A.R. and Rabino, S. (1986), "MANUFACTURERS' EXPORT STRATEGIES", International Marketing Review, Vol. 3 No. 4, pp. 27-33. https://doi.org/10.1108/eb008315
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited