INTERNATIONAL BUSINESS: AN ALTERNATIVE VIEW

Abstract

The past three years have seen an acceleration in the rate with which companies have formed strategic partnerships with foreign firms in both the US and overseas markets. This article examines the theoretical rationale underlying joint ventures and asks what strategic considerations lie behind their formation. Fifteen case examples of joint ventures are presented and analysed to see how the theoretical concepts fit actual situations.

Citation

Contractor, F.J. (1986), "INTERNATIONAL BUSINESS: AN ALTERNATIVE VIEW", International Marketing Review, Vol. 3 No. 1, pp. 74-85. https://doi.org/10.1108/eb008300