BEATING FOOD SHORTAGES: A CALL FOR CO‐OPERATION

Abstract

Co‐operation among multinational food corporations, public health agencies and charities to combat food shortages and inadequate nutrition is worthy of serious, objective consideration. Unfortunately, there is some suspicion, hostility, and lack of understanding among different parties. The private sector has valuable expertise and a customer/client orientation that is usually missing elsewhere. Several interventions and difficulties are discussed. Present and potential products, product development, and promotion are considered. It is concluded that significant amounts of responsible co‐operation are vital and possible.

Citation

Greer, T.V. (1986), "BEATING FOOD SHORTAGES: A CALL FOR CO‐OPERATION", International Marketing Review, Vol. 3 No. 1, pp. 50-60. https://doi.org/10.1108/eb008298