HOW BETTER SYSTEMS COULD FEED THE WORLD

Abstract

Despite the noticeable gains in agricultural productivity in the last decade, people are still dying from starvation and malnutrition. While part of the problem is inadequate food supplies at the national level, nutrition problems relate to physical and economic access to food. The key to improving access to food for the rural and urban poor consumers in developing countries lies in reforming the food distribution or marketing system. The objective of this paper is to define food marketing system parameters, delineate the imperatives of marketing system reform, and recommend actionable managerial strategies for their reform.

Citation

El‐Ansary, A.I. (1986), "HOW BETTER SYSTEMS COULD FEED THE WORLD", International Marketing Review, Vol. 3 No. 1, pp. 39-49. https://doi.org/10.1108/eb008297