COMING TO TERMS WITH GLOBAL RETAILING

Abstract

The article attempts to synthesise major developments in global retailing and presents a scenario of important global trends since the 1960s. Implications are also offered for international retailers.

Citation

Kacker, M. (1986), "COMING TO TERMS WITH GLOBAL RETAILING", International Marketing Review, Vol. 3 No. 1, pp. 7-20. https://doi.org/10.1108/eb008295