COMPARATIVE CONSUMER AND INDUSTRIAL BUYING PSYCHOLOGY
Hans B Thorelli
(Guest Editor: E W Kelley Professor of Business Administration, Graduate School of Business, Indiana University, Bloomington, Indiana)
482
Abstract
This is a very special issue of the International Marketing Review. It is, in effect, a sampler of the symposium on comparative research held under the auspices of Division 23, Consumer Psychology, of the American Psychological Association and the College of Business Administration of the University of Hawaii in Honolulu December 1984. The purpose of the issue is to emphasize five points, namely that:
Citation
Thorelli, H.B. (1985), "COMPARATIVE CONSUMER AND INDUSTRIAL BUYING PSYCHOLOGY", International Marketing Review, Vol. 2 No. 4, pp. 6-11. https://doi.org/10.1108/eb008286
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited