MARKETING TO OUR AGING POPULATION: RESPONDING TO PHYSIOLOGICAL CHANGES
Abstract
Marketers, public policy makers, and society in general have tended to use chronological age as a means of defining the maturing consumer market. Yet people age physiologically—and chronological age is not always a reasonable correlate to this process. This article discusses some natural physiological processes and presents some implications for marketing.
Citation
Schewe, C.D. (1988), "MARKETING TO OUR AGING POPULATION: RESPONDING TO PHYSIOLOGICAL CHANGES", Journal of Consumer Marketing, Vol. 5 No. 3, pp. 61-73. https://doi.org/10.1108/eb008232
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited