PERSONAL INVENTORY DECISIONS — WHAT SHOULD WE FIND OUT?

Abstract

This paper calls attention to the profound differences between personal inventory decision making and the corresponding decision making of business organizations. It is argued first that the motivations and criteria being used by consumers are vastly different from the assumptions of models such as the well known EOQ (Economic Order Quantity) model. Next the implications for marketing are discussed. A research agenda is then proposed for filling in some of what is currently unknown.

Citation

Troutt, M.D. (1988), "PERSONAL INVENTORY DECISIONS — WHAT SHOULD WE FIND OUT?", Journal of Consumer Marketing, Vol. 5 No. 2, pp. 59-68. https://doi.org/10.1108/eb008226