SPEEDING YOUR NEW PRODUCT TO MARKET

Abstract

There are several reasons why new products must be developed faster than before. This article reviews this changing imperative and describes several specific techniques that can help shorten new product development durations.

Citation

Rosenau, M.D. (1988), "SPEEDING YOUR NEW PRODUCT TO MARKET", Journal of Consumer Marketing, Vol. 5 No. 2, pp. 23-36. https://doi.org/10.1108/eb008223