BIG IDEAS IN SERVICES MARKETING

Abstract

The pivotal difference between goods businesses and services businesses is that goods businesses sell things and service businesses sell performances. These performances are often labor intensive, with the service provider being, in effect, a part of the service.

Citation

Berry, L. (1986), "BIG IDEAS IN SERVICES MARKETING", Journal of Consumer Marketing, Vol. 3 No. 2, pp. 47-51. https://doi.org/10.1108/eb008162