THE STRATEGIC ROLE OF INTERNATIONAL MARKETING
2290
Abstract
Given the opposing views expressed on this topic, I would like to summarize my position in two main points and then attempt to illustrate them.
Citation
Porter, M.E. (1986), "THE STRATEGIC ROLE OF INTERNATIONAL MARKETING", Journal of Consumer Marketing, Vol. 3 No. 2, pp. 17-21. https://doi.org/10.1108/eb008159
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited