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GOING GLOBAL: CHOICES AND CHALLENGES

Laurence J. Farley

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 January 1986

534

Abstract

I would like to share with you what some of the experiences in globalizing have been at Black & Decker, what some of the choices have been, and what future challenges are seen.

Citation

Farley, L.J. (1986), "GOING GLOBAL: CHOICES AND CHALLENGES", Journal of Consumer Marketing, Vol. 3 No. 1, pp. 67-70. https://doi.org/10.1108/eb008154

Publisher

:

MCB UP Ltd

Copyright © 1986, MCB UP Limited

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