THE STRATEGIC CONSUMER

Abstract

A growing body of evidence suggests a fundamental shift in American social priorities with consumers becoming more pragmatic and hard‐headed. On the basis of business research and extensive social monitoring, Yankelovich, Skelly and White, Inc. has identified four themes on the rise:

Citation

Marshall, C.E. (1985), "THE STRATEGIC CONSUMER", Journal of Consumer Marketing, Vol. 2 No. 3, pp. 73-75. https://doi.org/10.1108/eb008136