HOW TO GET MORE BANG FROM YOUR TELEVISION BUCKS

Abstract

With continuing, apparently unending, television network media inflation, most major television advertisers are seeking more efficient ways to reach target consumers with their commercials. Some of the actions which have been advocated include:

Citation

Eastlack, J.O. (1984), "HOW TO GET MORE BANG FROM YOUR TELEVISION BUCKS", Journal of Consumer Marketing, Vol. 1 No. 3, pp. 25-34. https://doi.org/10.1108/eb008103