FINE‐TUNING THE CHANNELS

Abstract

The product life cycle has been a widely recognized tool for studying overall market behavior and estimating growth potential. Its most common application has been in the decision whether to expand manufacturing capacities. The product life cycle can also be used as a tool for evaluating and enhancing channels of distribution.

Citation

Combs, L.S. (1987), "FINE‐TUNING THE CHANNELS", Journal of Business & Industrial Marketing, Vol. 2 No. 1, pp. 61-65. https://doi.org/10.1108/eb006019