The Mind of the Retail Buyer

Abstract

There are many products we sell at absolute cost because they are part of the image of our business. We sell Kodak cameras at cost — we will sell between 5,000 and 6,000 of the new disc cameras between now and Christmas. — A drug chain buyer.

Citation

Banting, P.M. and Blenkhorn, D.L. (1988), "The Mind of the Retail Buyer", Management Decision, Vol. 26 No. 6, pp. 29-36. https://doi.org/10.1108/eb001526