Implementing Marketing Strategy
669
Abstract
Marketing strategy must be designed and implemented in a total‐organisation and systemic way to succeed.
Citation
McTavish, R. (1988), "Implementing Marketing Strategy", Management Decision, Vol. 26 No. 5, pp. 9-12. https://doi.org/10.1108/eb001510
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited