Understanding Human Behaviour

Abstract

Tradition, opinions, rumours, advertising, all contribute to biases and perpetuate misunderstandings. Can a more complete understanding of human behaviour help managers anticipate problems before they arise?

Citation

Pate, L.E. (1987), "Understanding Human Behaviour", Management Decision, Vol. 25 No. 6, pp. 58-64. https://doi.org/10.1108/eb001477