Market Segmentation and Corporate Control
446
Abstract
Small is beautiful! Market segmentation can make tangible the abstractions which surround “corporate objectives”.
Citation
Morden, A.R. (1987), "Market Segmentation and Corporate Control", Management Decision, Vol. 25 No. 6, pp. 36-40. https://doi.org/10.1108/eb001472
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited