Can You Afford to Ignore Merchandising?
1034
Abstract
Impulse buying — can it be predicted or even encouraged? Merchandisers are known as the “silent salesmen” and their skills cannot be ignored.
Citation
Buttle, F. (1987), "Can You Afford to Ignore Merchandising?", Management Decision, Vol. 25 No. 6, pp. 14-17. https://doi.org/10.1108/eb001468
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited