Pricing Exports: Which Currency to Choose?

Abstract

International pricing is a risky and complex business—far more so than the domestic price decision. So many variables arise to confound the issue; different customer types, variations in local market conditions, cartels and trade associations, difficulties in controlling intermediaries, incomplete knowledge and the greater need for flexibility are but some of the factors which must be taken into account by the exporter.

Citation

Piercy, N. (1983), "Pricing Exports: Which Currency to Choose?", Management Decision, Vol. 21 No. 6, pp. 39-50. https://doi.org/10.1108/eb001333