Imports and the British Car Market

Abstract

Introduction From the mid to late Seventies imports virtually doubled their share of the British car market. The reasons for this have been subject to a number of enquiries (e.g.) and this article, therefore, restricts itself to an analysis of marketing strategy and, in particular, to the importance of the marketing mix in the UK.

Citation

Stewart, D. and Cochrane, S. (1983), "Imports and the British Car Market", Management Decision, Vol. 21 No. 6, pp. 18-24. https://doi.org/10.1108/eb001330