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New Business Development

D.A. Littler, R.C. Sweeting

Management Decision

ISSN: 0025-1747

Article publication date: 1 March 1983

143

Abstract

Introduction All industries eventually attain maturity This means that, at best, demand for output is rising at a slower rate, and may actually be declining; marginal returns on the effort to improve technology is falling; and there is increasing competition, often from third world countries.

Citation

Littler, D.A. and Sweeting, R.C. (1983), "New Business Development", Management Decision, Vol. 21 No. 3, pp. 17-24. https://doi.org/10.1108/eb001318

Publisher

:

MCB UP Ltd

Copyright © 1983, MCB UP Limited

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