The Role of the Marketing Accountant

Abstract

The job description “marketing accountant” is increasingly seen in job advertisements, and this paper reports the results of a study into how companies use their “marketing accountants”; what they envisage the job description to mean, and what tasks these specialists are called upon to perform.

Citation

Moss, C.D. (1981), "The Role of the Marketing Accountant", Management Decision, Vol. 19 No. 1, pp. 53-61. https://doi.org/10.1108/eb001268