Marketing and the Small Industrial Firm
Abstract
Introduction This paper is the result of a research project into the use of concepts and ideas from the marketing literature by small companies operating in industrial markets. The research was based on ideas generated by one of the authors in consultancy and research and by the other in the day‐to‐day management of a small company.
Citation
Ford, D. and Rowley, T.P. (1979), "Marketing and the Small Industrial Firm", Management Decision, Vol. 17 No. 2, pp. 144-156. https://doi.org/10.1108/eb001181
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited