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Clues for Product Innovators

Management Decision

ISSN: 0025-1747

Article publication date: 1 April 1978

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103

Abstract

“Developing a new product is one of the most exciting, costly and dangerous things a company can do.”

Citation

O'Leary, R. (1978), "Clues for Product Innovators", Management Decision, Vol. 16 No. 4, pp. 195-207. https://doi.org/10.1108/eb001156

Publisher

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MCB UP Ltd

Copyright © 1978, MCB UP Limited