The Potential from Profit Planning
Abstract
The reason for superior profit performance by certain companies may be the result of being in the right industry at the right time, and being able to meet market demands. Continual high profit performance, however, is more likely to be the result of a small number of correct strategic decisions (to merge, or to expand capacity) or the result of exceptional management control practised by a competent team of executives. One technique used by executives is to direct the company's objectives towards substantial and continual profit improvement through profit planning.
Citation
Slater, A.G. (1974), "The Potential from Profit Planning", Management Decision, Vol. 12 No. 1, pp. 13-27. https://doi.org/10.1108/eb001035
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited