Fair Trading an operational guide

Abstract

This monograph identifies five essential elements for an effective policy to promote consumer interests viz. protection, information, advice, education and representation. The author explores each in considerable depth to assess the extent to which this year's Fair Trading Act will contribute to them. Her verdict is that although not as much as might be hoped will be achieved, by and large the Act is a useful measure. It should bring a higher standard to trade practices particularly in the field of selling and promotion. But it can do little to provide consumer education or representation and these the author considers to be major omissions from the present consumer scene.

Citation

ACKROYD, E. (1973), "Fair Trading an operational guide", Management Decision, Vol. 11 No. 6, pp. 334-367. https://doi.org/10.1108/eb001033