Technological myopia—revisin Galbraith's sequence

Abstract

IT is my purpose here to explore the ways in which the imperatives of modern technology interact with the marketing concept; with the idea that the customer is in some sense sovereign in the determination of what will be produced and how it will be marketed in our economic system.

Citation

Wills, G. (1969), "Technological myopia—revisin Galbraith's sequence", Management Decision, Vol. 3 No. 4, pp. 48-53. https://doi.org/10.1108/eb000915