Measuring morale and motivation

Abstract

SENSITIVITY to the attitudes and reactions of his employees is a fundamental attribute of any good manager. But how can the chairman of a large company obtain objective data to give him this information? One answer lies in using employee opinion surveys such as those we have used at IBM United Kingdom Limited over the past six years.

Citation

ROGERS, T.G.P. (1968), "Measuring morale and motivation", Management Decision, Vol. 2 No. 4, pp. 215-217. https://doi.org/10.1108/eb000863