COVID-19, destination image, and destination visit intention: unpacking the impacts of familiarity, generation, and gender amidst COVID-19
Consumer Behavior in Tourism and Hospitality
ISSN: 2752-6666
Article publication date: 28 November 2023
Issue publication date: 15 February 2024
Abstract
Purpose
This study aims to analyze the moderating roles of familiarity, generation and gender on the impacts of coronavirus fear-uncertainty on the destination image and visiting intentions post-COVID-19.
Design/methodology/approach
This paper seeks to provide evidence for a research conclusion by conducting a survey of 431 potential travelers of various nationalities who visited Egypt. The data were examined using structural equation modeling with a multigroup analysis and PROCESS MACRO.
Findings
The findings indicated that the links between coronavirus fear-uncertainty, the destination image and intention to visit were significantly different from one gender and generation group to another. Moreover, it showed that destination familiarity moderates the negative effects of coronavirus fear-uncertainty on the destination image and intention to visit.
Originality/value
To the best of the authors’ knowledge, this paper is the first to explore the moderating role of destination familiarity, generation and gender in the effects post-COVID-19 of coronavirus fear-uncertainty on the destination image and travelers’ intention to visit using generational cohort theory and gender schema theory.
Keywords
Acknowledgements
The authors sincerely thank the editor-in-chief, the associate editor, and the anonymous reviewers of the Consumer Behavior in Tourism and Hospitality journal for their constructive and valuable comments and suggestions. Also, the authors would like to thank the business administration department, faculty of commerce, Assiut University, Egypt.
Citation
Hamdy, A. and Eid, R. (2024), "COVID-19, destination image, and destination visit intention: unpacking the impacts of familiarity, generation, and gender amidst COVID-19", Consumer Behavior in Tourism and Hospitality, Vol. 19 No. 1, pp. 100-115. https://doi.org/10.1108/CBTH-06-2023-0065
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited