Kinks in the hosepipe: a case study of managing gender equality in an SME

Abstract

Purpose

This paper aims to explore the real-life examples made by a single small and medium-sized enterprise to address organisational inequalities and develop a more inclusive culture.

Design/methodology/approach

This paper considers the approach taken by Punter Southall Aspire to manage their gender balance through a case study of documents, policies and interviews.

Findings

There is still plenty of work to do, but the multiple actions taken by the leadership have been positive, well-received and importantly progressive. By taking a focused approach to manage gender equality within an small and medium-sized enterprise, the outcome has been far reaching.

Originality/value

By showcasing the leadership and positive action within a single small and medium-sized enterprise, the authors hope other organisations are able to take inspiration to make their own changes.

Citation

Saieva, G., Smith, S.M. and Butler, S. (2022), "Kinks in the hosepipe: a case study of managing gender equality in an SME", Strategic HR Review, Vol. 21 No. 4, pp. 107-112. https://doi.org/10.1108/SHR-03-2022-0016