Returning Talent at Bank of America Merrill Lynch

Abstract

Purpose

The purpose of this paper is to examine how Bank of America Merrill Lynch is achieving gender diversity through an initiative aimed at women returning to the workforce after having a family and a break from their career.

Design/methodology/approach

It is a case study that outlines how the Returning Talent program was developed and implemented and its ongoing improvement based on participant feedback.

Findings

Over 50 percent of the women who participated in the 2012 program have now returned to work. The program raised the profile of the financial services sector and Bank of America Merrill Lynch as an employer of choice for women.

Originality/value

This case study is of value to organizations in any sector looking to retain skills and talent, help employees achieve a balance between family and work, and build a strong employee brand.

Citation

Fullerton, M. (2013), "Returning Talent at Bank of America Merrill Lynch", Strategic HR Review, Vol. 12 No. 4, pp. 185-189. https://doi.org/10.1108/SHR-03-2013-0018