Business strategists must mind one key language: Why managing that language is vital to running a multinational

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Language should be a strategic resource for corporations. That depends, though, on efficient language management, for example, via linguistic auditing and language check-ups. These can be used to regulate a company’s internal communication. Issues that need to be addressed include ensuring that such policies do not risk alienating key people or benefiting excessively those for whom the common language almost certainly English is their first language.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2016), "Business strategists must mind one key language: Why managing that language is vital to running a multinational", Strategic Direction, Vol. 32 No. 11, pp. 10-12. https://doi.org/10.1108/SD-08-2016-0116