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(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times

Series Title Page

Advances in Public Relations and Communication Management

Series Editors: European Public Relations Education and Research Association (EUPRERA). http://euprera.org

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Advances in Public Relations and Communication Management VOLUME 6

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times

Edited by

Natalia Rodríguez-Salcedo

Universidad de Navarra, Spain

Ángeles Moreno

University Rey Juan Carlos, Spain

Sabine Einwiller

University of Vienna, Austria

And

Mónica Recalde

Universidad de Navarra, Spain

United Kingdom – North America – Japan – India – Malaysia – China

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Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2023

Editorial matter and selection © 2023 Natalia Rodríguez-Salcedo, Ángeles Moreno, Sabine Einwiller and Mónica Recalde.

Individual chapters © 2023 The authors.

Published under exclusive licence by Emerald Publishing Limited.

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-80382-898-5 (Print)

ISBN: 978-1-80382-897-8 (Online)

ISBN: 978-1-80382-899-2 (Epub)

ISSN: 2398-3914 (Series)

List of Figures

List of Tables

About the Editors

Natalia Rodríguez-Salcedo, PhD, earned a double degree in Journalism and in Advertising and Public Relations. She is Deputy Director of the Marketing and Media Management department, and Deputy Director of the Master's Degree in Corporate Reputation at the School of Communication of Universidad de Navarra (Spain), where she has been teaching since 2001. She is also a member of the European Public Relations Education and Research Association (EUPRERA) and the European Communication and Research Association (ECREA). She has co-authored two books and published several chapters and articles on the history of public relations in Spain.

Ángeles Moreno, President of EUPRERA (2020–2021), is Professor at the University Rey Juan Carlos (Spain) in the high-performance Group of Advanced Studies on Communication (GEAC). She has extended experience and leadership on transnational and awarded research projects, and is regarded as an author with high productivity (h-index: 31 and i10-index: 59). Dr Moreno has held positions in relevant academic associations and is member of editorial and review committees for principal journals and congresses of the field as well as evaluator for national and international research bodies. She is also a member of the European Communication Monitor (www.communicationmonitor.eu) research team.

Sabine Einwiller is the Professor of Public Relations Research at the Department of Communication, University of Vienna (Austria), where she serves as the Department Chair and Head of the Corporate Communication Research Group (CCom). She is a member of the Austrian Public Relations Ethics Council, which she headed from 2018 to 2022, and serves as the Austrian representative of the European Communication Monitor (www.communicationmonitor.eu). From 2019 to 2021 she was the Head of the Scientific Committee of EUPRERA. Her research interests comprise employee communication, corporate social responsibility, crisis communication and the effects of negative publicity and complaining.

Mónica Recalde, PhD, is Associate Professor at the Marketing and Media Management Department, School of Communication, Universidad de Navarra (Spain). She regularly teaches undergraduate and postgraduate units concerned with internal communication, business communication and marketing. Mónica has published on corporate communication, innovation and corporate social responsibility in national and international journals. Her current research interests focus on open innovation, social innovation, corporate communication and strategic communication. She is research member of Innovación comunicativa en las instituciones (INCOMIN), a permanent interdisciplinary research group formed by researchers from management, innovation, PR and communication.

About the Contributors

Albena Björck, PhD, is a Senior Lecturer and Researcher at the Zurich University of Applied Sciences (ZHAW) School of Management and Law (Switzerland). Before academia, Dr Björck spent around 20 years in business practice. Her research focuses on strategic management and communication, with a special interest in branding, change and crises. She holds a PhD from the University of St. Gallen (Switzerland).

Aryna-Alexandra Creangă is a graduate of the Department of Strategic Communication, Lund University (Sweden). She holds a Master of Science in Strategic Communication from the same university and also a Bachelor in Journalism and a Master in Editorial Production from Alexandru Ioan Cuza University of Iași (Romania). She has previous work experience in journalism and political communication. Her main research interests are media and strategic communication practices within diplomatic and political areas in the time of digitalization.

Pascal de Vries is a Research Fellow at Windesheim University of Applied Sciences (The Netherlands). His research interest lies in the role of citizen participation in societal transitions. His research focuses in particular on the role of communication in the activation of citizens.

Pio Fenton, PhD, is Head of Department of Marketing and International Business at Munster Technological University (Ireland) where he has overseen the development of the extensive suite of Marketing, Digital Marketing, Sales and International Business programmes.

Lea Folger, BA, is a student in the Master's program in Communication Studies at the Institute for Communication Studies at the University of Bamberg (Germany). Her research interests include organizational communication and communication economics, especially the stigmatization of the PR profession between journalists and press officers.

Neil James Freshwater is a PhD candidate at Queen Margaret University in Edinburgh under the lead supervision of Dr Magda Pieczka, where he researches the practice and regulation of lobbying in Scotland. He is also a full-time public affairs practitioner for the firm VELUX. Neil's research interest developed from 18 years' practice in PR consultancy and with NGOs, covering policy and public affairs for the health, education and built environment sectors. Latterly he held a communications role in nuclear decommissioning for the UK defence ministry. He holds bachelor's degrees in Communication and Law, and a postgraduate diploma in Legal Practice.

Gisela Gonçalves, PhD in Communication Sciences, is a Professor at the University of Beira Interior (Covilhã, Portugal) where she coordinates the Master in Strategic Communication and the research group on Communication and Media of LabCom – a communication research centre. Her current research interests are communication ethics, public relations theories and government crisis communication. She has been a coordinator of the strategic and organizational communication section of ECREA and is currently Vice-President of the Portuguese Communication Sciences Association (Sopcom).

Selina Guhl is Deputy Head of Continuing and Corporate Education at the Department of International Business at the Zurich University of Applied Sciences (ZHAW), School of Management and Law (Switzerland). She earned her MA in Social Sciences at the University of Zurich (Switzerland). Her research interests include communication management, intercultural management and diversity management.

Julia Gürster, BA, is a student in the Master's programme in Communication Studies at the Institute for Communication Studies at the University of Bamberg (Germany). Her research interests include journalism and communicator research, with a focus on next-generation communication professionals. In her master thesis, she examines the career paths of Communication Studies graduates.

Lara Johanna Hackenbeck, BA, is a student in the Master's programme in Communication Studies at the Institute for Communication Studies at the University of Bamberg (Germany). In her bachelor's thesis in Media and Communication Studies at the University of Passau she examined the relevance and utilization of Facebook for the political communication of Germany's government. Her research interests include social media, journalism and public relations.

Jakob Halm, MA, was a student in the Master's programme in Communication Studies at the Institute for Communication Studies at the University of Bamberg (Germany). His research interests include organizational communication, social media and journalism. In his master's thesis, he examined how the coronavirus pandemic affected the marketing activities of European sports brands.

Olaf Hoffjann is a Professor at the Department of Communication Studies at University of Bamberg (Germany). He studied, inter alia, communication studies in Münster (Germany). From 2006 to 2019 he was Professor of Communication Management at the Mediadesign University for Applied Sciences in Berlin and Media Management at the Ostfalia University for Applied Sciences in Salzgitter (Germany). He was awarded a PhD for his system-theoretical study of the relationship between PR and journalism. His research interests cover trust in public relations (PR), the reality of PR and public affairs.

Mirela Holy is a Professor of Ethnology and Comparative Literature at VERN′ University, Zagreb (Croatia). After a political career as Minister of Environment and Member of Parliament, she works at the VERN University in Zagreb as Head of three graduate studies. She has published six books, two are monographies from the field of communication: Communication Strategies (2012) and PR Agencies (2019); two environmental picture books and many articles about environment, human rights, especially gender parity and communication. She received the Miko Tripalo Award for outstanding contribution to society's democratization and promotion of human rights in 2012.

Lena Mirthes, BA, is a student in the Master's programme in Communication Studies at the Institute for Communication Studies at the University of Bamberg (Germany). Her research interests lie in the area of strategic communication which is why she is aiming for a master's thesis in this field as well before finishing her degree in 2022. Her professional work experience includes corporate communication and change management consulting.

Susana Miquel Segarra is an Associate Professor in the Department of Communication at the Universitat Jaume I de Castelló (UJI) (Spain). Since 2016, she has coordinated the Strategic Management strand of the Official Master's Degree in ‘New Trends and Innovation Processes in Communication’. Her research focuses on strategic communication, public relations, internal communication and social media. She belongs to the Spanish Association of Communication Researchers and is an active member of the Strategic Communication section. She maintains close ties with professional associations and is a member of the Board of Directors of the Valencia and Murcia Branch of the Association of Communication Professionals (DIRCOM).

Markus Mykkänen, PhD, is a Postdoctoral Researcher at the Department of Languages and Communication Studies, University of Jyväskylä (Finland). His earlier research has focused on organizational decision-making, PR, crisis communication and media influence of think tanks. His current research interest includes the role of the news media and political journalists in advocacy and lobbying.

Neda Ninova-Solovykh is a Research Associate and PhD candidate at the Department of Communication, University of Vienna (Austria), where she is also a member of the Corporate Communication Research Group (CCom). She studied Communication Science at the University of Vienna with a focus on public relations and gained professional experience as a business consultant for strategic communication and reputation management. Her current research interests cover the areas of employee communication and the management of communication content and messages. Neda Ninova-Solovykh's PhD thesis deals with the communication behaviour of employee activists and associated risks and opportunities for organizational reputation.

Lars Rademacher, PhD, is Professor of Corporate and Sustainability Communications at Hochschule Darmstadt – University of Applied Sciences (Germany) and Chairman of the German Public Relations Council (DRPR). He has 20 years of experience in corporate communications and PR consulting and was most recently press spokesman at BASF.

Isabel Ruiz-Mora is Associate Professor at the University of Malaga (Spain). She is involved in different funded projects from regional and national programmes in Spain and from the Erasmus+ programme. Her research is focused on citizen's activism, sustainability and strategic communication. She has been a Senior Lecturer in Sheffield Hallam University (England) and Visiting Scholar at universities in the United Kingdom, Denmark, Austria and Malaysia. Isabel is the Editor of the International Journal of Public Relations (Revista Internacional de Relaciones Públicas). She has been Chair of the Strategic and Organisational Communication Section of ECREA.

Anja Špoljarić is a PhD candidate at the Faculty of Economics and Business, University of Zagreb (Croatia). She works also as a Research Assistant in a project funded by the Croatian Science Foundation titled ‘The role of internal communication in an organisation: position, channels, measurement and relationship with related concepts’. In her doctoral studies she focuses on the field of PR, more specifically on internal communication.

Kathrin Stürmer, PhD, graduated from Munster Technological University (Ireland) in cooperation with Darmstadt University of Applied Sciences (Germany). She works in the strategic communication segment of FTI Consulting in Berlin and teaches political online communication at Hochschule Darmstadt – University of Applied Sciences.

Gearoid O Suilleabhain, PhD, is Head of the Department of Technology Enhanced Learning at Munster Technological University (Ireland). He is responsible, inter alia, for developing and managing online distance programmes and other ed-tech applications, developing and implementing university strategy in the field and managing related research and development work by staff in the department and beyond.

Igor ter Halle is a Research Fellow at Windesheim University of Applied Sciences (The Netherlands). His research interest lies in the role of communication in societal transitions. His research focuses in particular on the participation and activation of citizens and residents.

Dejan Verčič, PhD (LSE), is a Professor and Head of the Centre for Marketing and Public Relations, Faculty of Social Sciences, University of Ljubljana, and Partner and Knowledge Director in Herman & partnerji (Slovenia). He is a recipient of the Pathfinder Award, the highest academic honour bestowed by the Institute for Public Relations (IPR) in New York, and he was named a Distinguished Public Relations Scholar by the European Public Relations Education and Research Association (EUPRERA). His research focusses on globalization, internal and strategic communication. He is a member of the European Communication Monitor (www.communicationmonitor.eu) research team, and since 1997 he organizes (www.bledcom.com).

Daniel Wolfgruber is a Research Associate and PhD candidate in the Department of Communication at the University of Vienna (Austria), where he is also a member of the Corporate Communication Research Group (CCom). He holds a bachelor's degree in Communication Science from the University of Vienna and a master's degree in Business Psychology from Ferdinand Porsche University of Applied Sciences. His research focuses on the communicative aspects of business ethics, corporate social responsibility, diversity and inclusion, organizational culture and the use of humour in organizations.