Digital Innovations and Their Effect on User Interaction in Fitness Apps: A Comprehensive Review and Future Research Directions

Abstract

The utilization of mobile fitness applications (apps) is on the rise, making user retention and engagement critical factors in the commercial success of these apps. However, research in this area is limited and fragmented. The objective of this study is to conduct a thorough review of the available literature on the effects of digital innovations, gamification, artificial intelligence (AI) and machine learning (ML) on user engagement with fitness mobile apps. The findings reveal the relationships between gamification, the use of AI/ML and technology adoption on user engagement, interaction and intent to use. Additionally, the study highlights the importance of understanding how user experience, customer experience and brand experience impact customer retention and contribute to the overall success of mobile fitness apps. Furthermore, the study also identifies the gaps in the current research and recommends further studies to be conducted in these areas. Future research is encouraged to incorporate elements from the experience domains to provide consumers with engaging interactions and improve retention and commercial success for mobile fitness apps.

Citation

Chandra Nigam, A. and Chanda, R.S. (2024), "Digital Innovations and Their Effect on User Interaction in Fitness Apps: A Comprehensive Review and Future Research Directions", Misra, R.K., Purankar, S.A., Goel, D., Kapoor, S. and Sharma, R.B. (Ed.) Resilient Businesses for Sustainability (Advanced Series in Management, Vol. 34B), Emerald Publishing Limited, Leeds, pp. 113-135. https://doi.org/10.1108/S1877-63612024000034B010