12)
Research in Consumer Behavior
ISBN: 978-0-85724-443-7, eISBN: 978-0-85724-444-4
ISSN: 0885-2111
Publication date: 21 December 2010
Citation
(2010), "Research in Consumer Behavior", Belk, R.W. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 12), Emerald Group Publishing Limited, Leeds, p. iii. https://doi.org/10.1108/S0885-2111(2010)0000012018
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited
- Research in Consumer Behavior
- Research in Consumer Behavior
- Copyright page
- List of Contributors
- Introduction
- Consumer attitudes toward organic foods: An exploration of U.S. market segments
- Shopping matters: Taiwanese young tourists’ consumer culture in England
- Cue congruency and product involvement effects on generation y attitudes
- Country-of-manufacture labeling effect on product quality evaluations: A model incorporating consumers’ attention
- Socialization of adult and young consumers into materialism: The roles of media and church in Peru
- Motivation for luxury consumption: Evidence from a metropolitan city in China
- Consuming cool: Behind the unemotional mask
- The strategic use of brand biographies
- Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand
- Consuming authentic neighborhood: An autoethnography of experiencing a neighborhood's new beginnings and origins within its servicescapes
- Better understanding construction of the self in daily contingencies: an investigation of the materiality of consumption experiences in online discussion forums
- “Pixelize me!”: Digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs