Collectively crafting the sales job: linking charismatic leadership to sales teams’ performance

Abstract

Purpose

Irrespective of the importance of collective job crafting for team performance, its antecedents have not been fully comprehended. Drawing upon social cognitive theory, this study proposes that sales managers’ charismatic leadership interacts with collective proactive personality in predicting collective job crafting, which in turn influences sales teams’ customer relationship performance and financial performance.

Design/methodology/approach

Data were collected from 481 sales employees and 64 sales managers from 64 sales departments of tour companies. These multi-source data were analyzed through structural equation modeling.

Findings

The findings revealed that charismatic leadership was positively associated with sales teams’ collective job crafting, which was in turn positively related to sales teams’ customer relationship performance and financial performance. Collective proactive personality negatively moderated the impact of charismatic leadership on collective job crafting.

Originality/value

This study advances the extant knowledge by identifying the role of collective job crafting in translating charismatic leadership into sales teams’ performance.

Citation

Luu, T.T. (2023), "Collectively crafting the sales job: linking charismatic leadership to sales teams’ performance", Personnel Review, Vol. 52 No. 8, pp. 2048-2069. https://doi.org/10.1108/PR-08-2020-0634