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Impact of competitive intelligence on firm sustainable competitiveness and performance: strategic design collaboration’s mediating role

Alyaa Adel Ibrahim (Management Department, College of Business, Abu Dhabi University, Abu Dhabi, United Arab Emirates)
Syed Zamberi Ahmad (School of Management, Canadian University Dubai, Dubai, United Arab Emirates)
Abdul Rahim Abu Bakar (Marketing Department, College of Business Administration, Prince Sultan University, Riyadh, Saudi Arabia)

Management Research Review

ISSN: 2040-8269

Article publication date: 22 November 2024

Issue publication date: 2 January 2025

95

Abstract

Purpose

This paper aims to examine the direct and indirect impact of competitive intelligence (CI) practices on sustainable competitiveness (SC) and firm performance (FP) mediated by strategic design collaboration (SDC).

Design/methodology/approach

This empirical study is based on a survey of 179 respondents comprising senior managers from pharmaceutical companies operating in Egypt across three sectors: public, private and multinational corporations (MNCs).

Findings

The results show that CI has a positive and significant impact on SDC, which, in turn, positively impacts SC and FP. The study also shows that SDC mediates the relationship between CI and both SC and FP.

Originality/value

This study sheds light on the significant and mediating role of SDC in explaining the relationship between CI and both SC and FP.

Keywords

Acknowledgements

The authors express their sincere gratitude to their respective affiliated institutions for their invaluable support and encouragement, which greatly contributed to the success of this work.

Funding: The authors declare that this study was conducted without any financial support.

Citation

Ibrahim, A.A., Ahmad, S.Z. and Abu Bakar, A.R. (2025), "Impact of competitive intelligence on firm sustainable competitiveness and performance: strategic design collaboration’s mediating role", Management Research Review, Vol. 48 No. 2, pp. 231-257. https://doi.org/10.1108/MRR-04-2024-0280

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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