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Effect of improvisational strategic orientation and entrepreneurial bricolage on new venture performance

Xueling Li (School of Business and Management, Jilin University, Changchun, China)
Ting Yu (School of Business and Management, Jilin University, Changchun, China)

Management Decision

ISSN: 0025-1747

Article publication date: 10 February 2023

Issue publication date: 29 August 2024

665

Abstract

Purpose

This paper aims to examine the effects of two types of improvisational strategic orientation on new venture performance: defensive improvisation and creative improvisation. Moreover, this study investigates the role of entrepreneurial bricolage in mediating the transition from various types of improvisational strategic orientation to new venture performance.

Design/methodology/approach

This study is designed as quantitative research, employing a structural equation model and bootstrap analysis to empirically test the survey data of 249 new ventures gathered to investigate the true relationship between variables in this paper.

Findings

The findings of this study show that (1) both defensive and creative improvisation positively affect the performance of new ventures, with defensive improvisation having a stronger positive effect; (2) both internal and external bricolage positively affect new venture performance, and play varying degrees of intermediary roles in the influence that defensive and creative improvisation has on the performance of start-ups.

Research limitations/implications

The following limitations apply to this study: First, this paper collects data using a cross-sectional research design, which cannot reveal dynamic changes in the research variables. Second, this study only opens the “black box” of the role of improvisational strategic orientation on new venture performance from the perspective of entrepreneurial bricolage, and the research conclusion may be biased. Finally, the external factors' contingency effect on the relationship between variables is ignored.

Originality/value

This study develops a theoretical research model of improvisational strategic orientation, entrepreneurial bricolage and new venture performance, and provides a thorough examination of the internal mechanisms of various types of improvisational strategic orientation on new venture performance. The research findings not only contribute to the advancement of research on improvisational strategic orientation in the context of entrepreneurship but also assist entrepreneurs in developing a correct understanding of improvisational strategic orientation.

Keywords

Acknowledgements

This research was supported by the Major Program Supported by National Social Science Foundation of China (Grant/Award Numbers: 22&ZD101).

Expression of concern: The publisher of Management Decision is issuing an Expression of Concern for the following article Li, X. and Yu, T. (2023), “Effect of improvisational strategic orientation and entrepreneurial bricolage on new venture performance”, Management Decision, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MD-08-2022-1095, which was submitted to the guest-edited special issue ‘Navigating the role of circular economy in entrepreneurship: Opportunities and challenges’. An investigation by the publisher found a number of articles with multiple concerns, including but not limited to compromised editorial handling and reviewing, undisclosed conflicts of interest, and lack of suitability for the scope of the journal. As a result of these concerns and as trust in the content is central to the integrity of the publication process, the Editor-in-Chief and publisher have taken the decision to publish an Expression of Concern for all articles within this special issue. The journal has not been able to confirm whether the authors were aware of these concerns. The authors of this article would like to note that they do not agree with the content of this notice. An investigation is ongoing and is currently unresolved. Further information will be provided by Management Decision as it becomes available. The publisher of the journal sincerely apologizes to the readers and authors of this article, who were not found to be involved in any malpractice.

Citation

Li, X. and Yu, T. (2024), "Effect of improvisational strategic orientation and entrepreneurial bricolage on new venture performance", Management Decision, Vol. 62 No. 8, pp. 2409-2427. https://doi.org/10.1108/MD-08-2022-1095

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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