Identification and analysis of enterprise risks in the open product innovation: the case of Volkswagen Brazil
Abstract
Purpose
The problem statement is how to identify and analyze the corporate risks involved in the relationships with external agents involved in the open product innovation process (OPIP)? Seeking to extend this investigation, the purpose of this paper is to analyze the enterprise risks identified in corporate relations with external agents of the OPIP. This study proposes the systematization of the process of identification and analysis of the enterprise risks involved in the process of open product innovation.
Design/methodology/approach
The case explored in this study is the OPIP of Volkswagen do Brasil (VWB), one of the most important subsidiaries of the Volkswagen Group. Criteria were selected to both assessing corporate relations with external agents of the open innovation of VWB and analyzing the enterprise risks identified in these relations. Data collection included interviews with management-level professionals engaged in the OPIP activities and technical visits to a VWB’s industrial plant.
Findings
Results demonstrate that the enterprise risks mostly affecting the OPIP have a critical impact on the manufacturing process and initial sales of the new product.
Originality/value
The originality of the study focuses on the proposal of a systematization of how to identify and analyze the corporate risks involved in the process of open product innovation. The study focuses on the theoretical frontier on the open innovation and enterprise risk management (ERM) in the open innovation process.
Keywords
Acknowledgements
The article is based on the study supported by: Conselho Nacional de Desenvolvimento Científico e Tecnológico - CNPq. Faculdade de Economia, Administração e Contabilidade - FEA. Fundação de Amparo à Pesquisa do Estado de S. Paulo - FAPESP. Fundação Instituto de Administração - FIA. HSE University - Basic Research Program. Universidade de São Paulo - USP. Volkswagen do Brasil Indústria de Veículos Automotores.
Since acceptance of this article, the following authors have updated their affiliations: Masaaki Kotabe is at the School of Commerce, Waseda University, Tokyo, Japan and The Shidler College of Business, University of Hawaii at Manoa, Honolulu, Hawaii, USA and Manlio Del Giudice is at the Link Campus University, Rome, Italy and HSE University, Moscow, Russian Federation and Paris School of Business, Paris, France.
Erratum: It has come to the attention of the publisher that the article, Santos, R.F., Oliva, F.L., Grisi, C.C.d.H.e., Kotabe, M., Del Giudice, M. and Papa, A. (2023), “Identification and analysis of enterprise risks in the open product innovation: the case of Volkswagen Brazil”, Management Decision, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MD-06-2022-0799, incorrectly listed the current affiliation of Manlio Del Giudice in the acknowledgments section of the article. This error was introduced in the typesetting process and has been corrected in the online version. The publisher sincerely apologises for this error and any inconvenience caused.
Citation
Santos, R.F., Oliva, F.L., Grisi, C.C.d.H.e., Kotabe, M., Del Giudice, M. and Papa, A. (2023), "Identification and analysis of enterprise risks in the open product innovation: the case of Volkswagen Brazil", Management Decision, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MD-06-2022-0799
Publisher
:Emerald Publishing Limited
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