Website quality and company’s market value: an exploration of SMEs and large firms in the Stock Exchange of Thailand

Abstract

Purpose

This paper aims to analyze the websites of small- and medium-sized enterprises (SMEs) and large companies in various industries in Thailand using an automated evaluation tool and explores the association between website quality and business success.

Design/methodology/approach

The data of 357 listed companies, both SMEs and large firms, are collected from the Stock Exchange of Thailand and SEOptimer. Non-parametric statistics are used for data analysis owing to the nonnormality of data.

Findings

Company market values are associated with large companies’ website quality, especially usability, social, security and overall quality. There are differences in the website quality and company market values of large companies in several industries. SMEs generally have lower website quality and company market values than large companies.

Research limitations/implications

This study has fewer numbers of SMEs in each category, which could limit statistical power.

Originality/value

This work is one of few studies assessing internal attributes of websites and links them with the success of companies in various sizes and industries.

Citation

Thongmak, M. (2022), "Website quality and company’s market value: an exploration of SMEs and large firms in the Stock Exchange of Thailand", Measuring Business Excellence, Vol. 26 No. 4, pp. 508-523. https://doi.org/10.1108/MBE-03-2021-0045