It’s uphill all the way to the top, regardless of mountain size: RepositBox’s search for a suitable path to go to market

Abstract

Purpose

This case aims to illustrate the hurdles that a young venture might experience in the early stages of its life cycle and showcase how managers must use ingenuity to climb over obstacles.

Design/methodology/approach

The case is based on interviews with the founders and additional secondary data.

Findings

RepositBox, a Canadian-based provider of credentials verification solutions, is a new venture coping with the challenges posed by the introduction of its innovative new product to the marketplace.

Originality/value

The case is suitable for use in undergraduate or graduate courses in new venture creation, entrepreneurial marketing and launching a technology-based enterprise.

Citation

Ensign, P.C. and Robinson, N.P. (2016), "It’s uphill all the way to the top, regardless of mountain size: RepositBox’s search for a suitable path to go to market", Journal of Research in Marketing and Entrepreneurship, Vol. 18 No. 1, pp. 2-13. https://doi.org/10.1108/JRME-07-2015-0035