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Examining how context change foster service innovation

Bo Edvardsson, Pennie Frow, Elina Jaakkola, Timothy Lee Keiningham, Kaisa Koskela-Huotari, Cristina Mele, Alastair Tombs

Journal of Service Management

ISSN: 1757-5818

Article publication date: 12 September 2018

Issue publication date: 8 November 2018

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Abstract

Purpose

The purpose of this paper is to explore the role of context in service innovation by developing a conceptual framework that illuminates the key elements and trends in context change.

Design/methodology/approach

The paper adopts a service ecosystem lens for understanding how elements and trends in context foster service innovation. A conceptual framework identifying the role of context change in fostering service innovation is developed and justified through illustrations across industry settings of health, retailing, banking and education.

Findings

Context change is conceptualized by three trends – speed, granularity and liquification – that provide an analytical foundation for understanding how changes in the elements of context – space, resources and institutional arrangements – can foster service innovation. The analysis indicates emerging patterns across industries that allow exploring scenarios, grounded in emerging trends and developments in service innovation toward 2050.

Practical implications

Managers are offered a framework to guide service innovation and help them prepare for the future. The paper also suggests areas for further research.

Originality/value

The paper contributes with a new conceptualization of context change to identify and explain service innovation opportunities. Managers are offered a framework to guide service innovation and help them prepare for 2050. The paper also suggests areas for further service innovation research, zooming in on contextual changes to prepare for 2050.

Keywords

Citation

Edvardsson, B., Frow, P., Jaakkola, E., Keiningham, T.L., Koskela-Huotari, K., Mele, C. and Tombs, A. (2018), "Examining how context change foster service innovation", Journal of Service Management, Vol. 29 No. 5, pp. 932-955. https://doi.org/10.1108/JOSM-04-2018-0112

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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