Sizzle without the steak: the emerging strategic implications of receiving a free offering in the digital age
ISSN: 1751-1348
Article publication date: 19 May 2023
Issue publication date: 21 November 2023
Abstract
Purpose
This study aims to fill a gap in the literature. The notion of giveaways/free has not been well addressed in management history literature and arguably is a valuable contribution in that it has a strategic dimension.
Design/methodology/approach
This paper is conceptual. It is a structured survey of ideas/opinions about the notion of “free” in commercial endeavor. The survey is organized largely from a historical perspective.
Findings
Several categories of “free” are delineated and placed into a historical and strategic context.
Originality/value
The work has strategic implications and lays out a new research agenda for management historians.
Keywords
Citation
Desjardins, G., Gould, A.M. and Park, K. (2023), "Sizzle without the steak: the emerging strategic implications of receiving a free offering in the digital age", Journal of Management History, Vol. 29 No. 4, pp. 608-633. https://doi.org/10.1108/JMH-02-2023-0007
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited