Honing of employee creativity in Indian automobile industry

Abstract

Purpose

The purpose of this paper is to examine the impact of organizational climate, physical work environment and organizational encouragement on enhancing employee creativity in the Indian automobile industry.

Design/methodology/approach

The study used descriptive research design. Through a stratified random sampling method, the authors collected 250 valid responses which were considered suitable to carry out the study. Structural equation modeling was used to validate the hypothesized research model, whereas confirmatory factor analysis was incorporated into the study to check the reliability and robustness of the constructs.

Findings

The results of the study indicated that creative instinct within the employees working in the automobile units becomes more profound when an organization provides a climate and physical work environment which is conducive to stimulate the creative thought process of the employees by encouraging its employees for exchanging ideas among themselves, which motivates them to think out of the box and subsequently foster their creative ability.

Practical implications

This study incorporates measures that are essential in enhancing the creative ability of the employees working in the Indian automobile industry which can be tactically nurtured by these factors.

Originality/value

The findings add to the existing literature by developing visions and enumerating how organizational climate, physical work environment and organizational encouragement enhances creativity within individuals in Indian automobile units.

Citation

Chaubey, A. and Sahoo, C.K. (2018), "Honing of employee creativity in Indian automobile industry", Journal of Management Development, Vol. 37 No. 7, pp. 552-572. https://doi.org/10.1108/JMD-08-2017-0273