Spiritual tourism development: a comprehensive synthesis for sustainable destination planning and growth

Abstract

Purpose

This paper aims to explore the dimensions of spiritual tourism development, examine its current status, effectiveness and scope and analyze the knowledge landscape in terms of theories, contexts and research methodologies. The study also seeks to guide future research on spiritual tourism development.

Design/methodology/approach

A systematic literature review (SLR) and bibliometric analysis were used using a framework-based approach. The theories, constructs, characteristics and methods (TCCM) framework guided the SLR, whereas VOS-Viewer facilitated comprehensive bibliometric analysis.

Findings

The study conducted a quantitative SLR, analyzing 80 research articles published between 2003 and 2023. Using the TCCM framework, the research identified crucial factors influencing the growth of spiritual tourist destinations, such as intrinsic motivation, destination physicality, tourist experience, spiritual activities and host community support.

Research limitations/implications

This study contributes to theoretical advancement in spiritual tourism, provides insights into the current research landscape, offers practical guidance for stakeholders and serves as a roadmap for future research endeavors.

Originality/value

This research enhances knowledge by thoroughly assessing prior research, addressing gaps and offering practical managerial insights for spiritual tourism development. The managerial implications outlined in the study offer practical insights for destination planning and promotion in the context of spiritual tourism.

Citation

Mishra, D. and Maheshwari, N. (2025), "Spiritual tourism development: a comprehensive synthesis for sustainable destination planning and growth", Journal of Islamic Marketing, Vol. 16 No. 2, pp. 606-626. https://doi.org/10.1108/JIMA-12-2023-0400