Examining revisit intention from the basic foundation of Islam: the role of halal destination attributes and perceived value
ISSN: 1759-0833
Article publication date: 30 March 2022
Issue publication date: 4 April 2023
Abstract
Purpose
The rapid development of Muslim travelers traveling to halal destinations stimulated this study to elucidate revisit intention based on the fundamental aspects of Muslim behavior, namely, Islamic belief and practice. First, the purpose of this study is to shed light on how Islamic belief affects the Islamic practice of Muslim travelers. Second, it verifies the effects of Islamic practice on halal destination attributes and destination attractiveness. Third, this study also identifies halal destination attributes that affect destination attractiveness, functional value and emotional value. Fourth, it further explores the effects of destination attractiveness on both functional value and emotional value. Finally, this study examines how both functional value and emotional value affect revisit intention.
Design/methodology/approach
The respondents of this study are Muslim travelers who visited one of the four favorite halal destinations in Indonesia from 2019 to 2020. Using purposive sampling methods, this study successfully collected responses from 317 respondents, and then the data were analyzed using structural equation modeling.
Findings
The results of this study demonstrate, first, Islamic belief positively and significantly affects Islamic practice. Second, Islamic practice positively and significantly impacts halal destination attributes and destination attractiveness. Third, halal destination attributes positively and significantly affect destination attractiveness, as well as both functional value and emotional value. Fourth, destination attractiveness positively and significantly impacts both functional value and emotional value. Finally, this study that found only emotional value positively and significantly impacts revisit intention, while functional value does not successfully increase revisit intention.
Originality/value
This study contributes to the crucial aspects of Muslim travelers’ behavior based on the fundamental of Islamic teaching include Islamic belief and practice. Moreover, this framework also contributes to the explain Muslim travelers revisit intention to halal destination using the means-ends theory.
Keywords
Acknowledgements
The author appreciatively to STIE Bank BPD Jateng for the financial and non-financial support of accomplishing this research.
Citation
Mursid, A. (2023), "Examining revisit intention from the basic foundation of Islam: the role of halal destination attributes and perceived value", Journal of Islamic Marketing, Vol. 14 No. 5, pp. 1325-1345. https://doi.org/10.1108/JIMA-07-2021-0232
Publisher
:Emerald Publishing Limited
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