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The mediating role of halal supply chain integrity in enhancing performance for halal herbal-based food SMEs

Salini Devi Rajendran (School of Food Studies and Gastronomy, Faculty of Social Sciences and Leisure Management, Taylor’s University, Subang Jaya, Malaysia and Centre for Asian Modernization Studies (CAMS), Faculty of Social Sciences and Leisure Management, Taylor’s University, Subang Jaya, Malaysia)
Nitty Hirawaty Kamarulzaman (Agribusiness and Bioresource Economics, Universiti Putra Malaysia, Serdang, Malaysia and Halal Products Research Institute, Universiti Putra Malaysia, Serdang, Malaysia)
Azmawani Abd Rahman (School of Business and Economics, Universiti Putra Malaysia, Serdang, Malaysia and Putra Business School, Universiti Putra Malaysia, Serdang, Malaysia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 20 September 2024

Issue publication date: 2 December 2024

227

Abstract

Purpose

This paper aims to examine the influence of supply chain management by assessing the relationship between internal and external integration and small and medium enterprises (SMEs) owners’ Islamic practices in enhancing halal supply chain integrity (HSCI) and SMEs’ performance.

Design/methodology/approach

A total of 176 SMEs were surveyed using a self-administered questionnaire. The sample was selected using convenience sampling from two major halal exhibition events in Malaysia. Structural equation modeling (SEM) was used to analyze the data and test the hypotheses.

Findings

The findings showed that supply chain integration (SCI), Islamic human capital and HSCI have a significant relationship with SMEs’ performance. It was also found that HSCI mediated the relationship between both SCI and Islamic human capital and SMEs’ performance.

Practical implications

SME owners or managers should be committed to developing the internal processes within the organization and strategizing to link these processes with the external processes to obtain the full benefits of integration. Furthermore, as the upper management, owners and managers must understand the supply chain challenges, priorities and practices thoroughly, as they are responsible for Islamic business ethics. They should work to provide support to increase religious orientation in the SMEs, as this would likely enhance all other factors.

Originality/value

This is one of the few types of research to use HSCI as a mediator in halal food studies in addition to improving SMEs’ performance.

Keywords

Acknowledgements

This work was funded by Universiti Putra Malaysia under the Putra Grant − Putra Graduate Initiative (IPS); Vote No: 9473300. In addition, the proofreading of this paper was funded by the Faculty of Social Sciences, Taylor’s University.

Citation

Rajendran, S.D., Kamarulzaman, N.H. and Abd Rahman, A. (2024), "The mediating role of halal supply chain integrity in enhancing performance for halal herbal-based food SMEs", Journal of Islamic Marketing, Vol. 15 No. 12, pp. 3621-3648. https://doi.org/10.1108/JIMA-03-2022-0090

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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