Kicking the robots: the roles of transformational leadership and fear on service robot risk awareness and robot abuse relationship

Cass Shum (William F. Harrah College of Hospitality, University of Nevada, Las Vegas, Nevada, USA)
Hyounae (Kelly) Min (The Collins College of Hospitality Management, California State Polytechnic University Pomona, Pomona, California, USA)
Jie Sun (The Collins College of Hospitality Management, California State Polytechnic University Pomona, Pomona, California, USA)
Heyao (Chandler) Yu (School of Hospitality Management, Penn State University Park, University Park, Pennsylvania, USA)
Zhaoli He (School of Management, Nanjing University of Finance and Economics, Nanjing, China)

Journal of Hospitality and Tourism Technology

ISSN: 1757-9880

Article publication date: 24 June 2024

Issue publication date: 5 December 2024

401

Abstract

Purpose

Service robots are increasingly prevalent in the hospitality industry. While studies have explored the concept of service robot risk awareness (SRRA) – an employee’s perception of service robots posing a threat to human labor – the impact of SRRA on robot abuse and its emotional mechanism through which it affects employees remains unclear. This research leverages emotional appraisal theory to investigate the mediating role of fear of robots in the relationship between SRRA and robot abuse. Additionally, considering the influential role of leadership in shaping emotional appraisal, this study aims to examine the moderating impact of transformational leadership.

Design/methodology/approach

To test the proposed model, time-lagged survey data were collected from 283 employees working under 54 leaders in 18 hotels in China. The model was analyzed using multilevel modeling in Mplus 7.3.

Findings

At the individual level, SRRA indirectly increases robot abuse through the mediation of fear of robots. However, there is a cross-level moderation: the indirect relationship is alleviated when leaders exhibit high levels of transformational leadership.

Originality/value

This study pioneers the concept of robot abuse in hospitality and tourism settings. It extends emotional appraisal theory by highlighting the significant mediating role played by fear of robots. Furthermore, demonstrating how transformational leadership can mitigate the effects of SRRA offers valuable insights for leadership selection and training to facilitate the successful implementation of service robots.

研究目的

服务机器人在酒店业中日益普及。虽然研究已探讨了服务机器人风险意识(SRRA)的概念——即员工对服务机器人构成对人力劳动的威胁感知, 但SRRA对辱虐机器人及其对员工的情绪机制的影响仍不清楚。本研究利用情绪评估理论调查了恐惧对SRRA与机器人滥用之间关系的中介作用。此外, 考虑到领导在塑造情绪评估中的重要作用, 本研究还考察了变革型领导力的调节影响。

研究方法

为了测试提出的模型, 收集了来自中国18家酒店中54位领导下的283名员工的时滞调查数据。该模型使用Mplus 7.3中的多层建模进行分析。

研究发现

在个体水平上, SRRA通过恐惧对机器人的中介作用间接增加了辱虐机器人。然而, 研究发现跨层次调节变量:当领导展现出较高水平的变革型领导力时, 间接关系得到缓解。

研究创新

本研究首创了服务在酒店和旅游领域的辱虐机器人行为概念。它通过突出恐惧对机器人的重要中介作用, 扩展了情绪评估理论。此外, 展示了变革型领导如何缓解SRRA的影响, 为领导选聘和培训提供了有价值的见解, 促进了服务机器人的成功实施。

Keywords

Citation

Shum, C., Min, H.(K)., Sun, J., Yu, H.(C). and He, Z. (2024), "Kicking the robots: the roles of transformational leadership and fear on service robot risk awareness and robot abuse relationship", Journal of Hospitality and Tourism Technology, Vol. 15 No. 5, pp. 934-946. https://doi.org/10.1108/JHTT-12-2023-0414

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited


1. Introduction

Service robots have become integral in the hospitality industry due to the rapid advancements in artificial intelligence technologies, encompassing sensors, voice recognition, robotics and automation (e.g. Kong et al., 2021; Parvez et al., 2022; Tuomi et al., 2021). These critical roles of service robots have gained much attention in hospitality literature. Prior studies found that service robots can enhance customer service, operational efficiency, brand image and market competitiveness (Huang and Rust, 2018; Tuomi et al., 2020). Despite these benefits, using service robots has distressed employees (Parvez et al., 2022). Thus, the concept of service robot risk awareness (SRRA) has emerged, reflecting the perception of service robots as a threat to human labor (Li et al., 2019). Simultaneously, both the popular press (Juang, 2017) and academic research (Oravec, 2023) highlight an uptick in cases of robot abuse, wherein humans inflict physical damage to robots, leading to elevated maintenance costs.

Given the pivotal role of human capital in maintaining competitiveness within the hospitality industry, SRRA and related concepts, such as automation anxiety and employee resistance to service robots, have become central research focuses (Bhattacharyya, 2024; Lu et al., 2020). Studies call for interventions to mitigate the harmful effects of SRRA (Yu et al., 2022) and reduce robot abuse (D’Cruz and Noronha, 2021). While progress in the literature is evident, several knowledge gaps persist. First, previous studies have primarily focused on limited behavioral outcomes in response to SRRA, such as employee turnover intention or attitudes toward service robots (Huang and Rust, 2018; Li et al., 2019; Lu et al., 2020), overlooking diverse employee behavioral responses such as the potential for abusive behavior directed at service robots. While employees play critical roles in maintaining the service robots (Hsu and Tseng, 2022), they are also in a position to sabotage robots’ functionality (Oravec, 2023). Thus, it is imperative to investigate the antecedents of such negative behavior toward service robots.

Second, the emotional mediating mechanism explaining why employees’ SRRA leads to behavioral outcomes has been overlooked. According to the emotional appraisal theory (Lazarus, 1991), the emotional status elicited from the appraisal of events or situations influences behavioral outcomes. To study the emotional mechanism, we propose that SRRA first elicits fear of robots. Because fear of robots can increase robot abuse, SRRA has an indirect effect on employees’ robot abuse. Fear is particularly interesting because it may not always be rational (e.g. robot phobia, Lan et al., 2022) and can provoke violent responses (Kish-Gephart et al., 2009; Manrique de Lara, 2006). Understanding the critical influence of emotions will shed new light on our understanding of the effect of service robots in the hospitality context.

Finally, the role of leaders in mitigating employees’ abusive behaviors toward non-human entities has received only limited attention. Defined as the “behaviors of leaders who motivate followers to perform and identify with organizational goals and interests and who have the capacity to motivate employees beyond expected levels of work performance” (Sarros et al., 2008, p. 146), transformational leadership can mitigate harmful impacts of SRRA (Yu et al., 2022). As transformational leaders can shape employees’ perception of workplace changes (Herold et al., 2008), it is imperative for studies to scrutinize the moderating role of leadership in mitigating fear of robots and to ensure successful implementation of service robots in hospitality organizations (Xu et al., 2020).

To address these research questions, the current research delves into the role of SRRA in employees’ robot abuse and its underlying mechanism. Specifically, the study examines the mediating effect of fear on the relationship between SRRA and robot abuse. Additionally, the research investigates the moderating role of transformational leadership as a situational factor. The findings aim to contribute valuable insights to hospitality literature, unraveling the complexities of employee interactions with service robots (cf. Khoa et al., 2023). By examining potential negative behaviors stemming from fear and assessing the moderating influence of transformational leadership, the study seeks to extend employee–robot interaction research by showcasing fear as a core emotional mechanism, introducing the concept of robot abuse, and testing how transformational leadership mitigates the effect of SRRA. These findings can provide insight to hospitality practitioners on how to manage and introduce service robots successfully.

2. Literature

2.1 Emotional appraisal theory

While there are many iterations of emotional appraisal theory (Scherer et al., 2001), Lazarus’s (1991) cognitive-motivational-relational theory of emotions, commonly known as emotional appraisal theory, posits that individuals’ emotional responses, generated from their appraisal of events or situations, leads to certain behaviors (Lazarus, 1991). As a threat to one’s job and identity, SRRA has been examined as a workplace stressor (Kong et al., 2021). Given Lazarus’s (1991) emotional appraisal theory is a theory of stress and emotion, it is particularly suitable for understanding the emotional response to workplace stressors, including SRRA. When people encounter a stimulus, they cognitively assess it (Lazarus and Folkman, 1984). This appraisal affects their emotional and subsequent coping responses (Lazarus, 1991). Based on emotional appraisal theory, the appraisal process contains two sub-processes (Jamieson et al., 2018): primary and secondary appraisal (Lazarus and Folkman, 1984). Primary appraisal involves assessing the relevance and significance of the situation to the individual, whereas secondary appraisal evaluates whether an individual has the required resources to control the situation (Shagirbasha and Sivakumaran, 2021). Emotional responses, followed by the appraisal of the events (Jamieson et al., 2018), subsequently trigger individuals to adopt coping actions (Lazarus, 1991). In the current study, service robots are regarded as the stimuli encountered by hotel employees, activating their appraisal process. Robot abuse is a relevant coping behavior: sabotaging the robots allows employees to eliminate the threats (i.e. service robots) and release their negative emotions through violence (cf. D’Cruz and Noronha, 2021; Oravec, 2023).

2.2 Mediating role of fear of robots

Service robots possess the capability to perform various tasks within hotels, including checking in/checking out, item delivery and room cleaning, while offering financial and non-financial benefits (Ivanov and Webster, 2017). Service robots implementation create new tasks and roles for employees (Tuomi et al., 2020), resulting in risks (Huang et al., 2022). For example, Hu and Min (2023) suggest that people may perceive these devices as privacy invaders. Hotel employees appraise these robots as a threatening risk to replace human labor (Parvez et al., 2022). Therefore, there is a call for a better understanding of service robots–human employee interactions (McCartney and McCartney, 2020; Khoa et al., 2023). Hospitality and tourism employees experience a high risk awareness posed by service robots, which affects their turnover and engagement (Li et al., 2019; Kong et al., 2021; Yu et al., 2022). Unfortunately, the mechanisms through which SRRA affects employees remain unexplored.

According to emotional appraisal theory, identifying a situation as a threat provokes negative emotions. Fear, as a typical emotional response, emerges from recognizing or anticipating a threat (Cottrell and Neuberg, 2005). Following the logic of the theory, SRRA experienced by hotel employees may evoke fear toward service robots, particularly the fear of job insecurity (Kong et al., 2021; Li et al., 2019).

H1.

SRRA is positively related to fear of robots.

Emotional appraisal theory posits that people adapt their coping behaviors in response to their emotions (Lazarus, 1991). Fear, an unpleasant emotion signaling danger, triggers the fight-or-flight response (Lebel, 2017). Previous research consistently indicates that fear can lead to deviant and violent behaviors (Kish-Gephart et al., 2009; Manrique de Lara, 2006). Because most employees typically are not involved in the decision to implement service robots, they cannot remove or avoid working with service robots (cf. Yu et al., 2022). Nevertheless, employees play pivotal roles in maintaining and managing the service robots (Hsu and Tseng, 2022; Parvez et al., 2022). The availability of one-on-one interaction opportunities allows employees to abuse the robots without external intervention (Tan et al., 2018). To cope with their fear of robots, they may resort to mistreating the robots, such as kicking the robots or pushing their heads down, hoping to deactivate them (Oravec, 2023; Yamada et al., 2023) and retaliate against the organizational implementation of robots.

H2.

Fear of robots is positively related to robot abuse.

Emotional appraisal theory further proposes that emotions serve as key mediating mechanisms through which external stimuli provoke coping behaviors (Lazarus, 1991). Employees with high SRRA face job insecurity from robot implementation (Li et al., 2019; Kong et al., 2021). It creates a sense of danger, including the loss of control over one’s job, the potential psychological threat to self-esteem and the loss of income, and instigates fear (Brougham and Haar, 2018). Intense fear can be overwhelming and is always accompanied by a sense of helplessness or vulnerability. As a result of the heightened fear, anger emerges as a reactive response (Zhan et al., 2018). Fear prompts people to resolve and contain threats immediately (Mayiwar and Björklund, 2023). Subsequently, aggressive or violent behaviors are used as strategies to avoid or alleviate this fear-driven anger (Gardner and Moore, 2008). As physical violence directed at robots may render them inoperative, employees may abuse robots to cope with the fear of robots stemming from SRRA (Oravec, 2023; Yamada et al., 2023).

H3.

Fear of robots mediates the relationship between SRRA and robot abuse.

2.3 Moderating role of transformational leadership

Emotional appraisal theory suggests that the assessment of situations and corresponding emotions can be altered by changing how individuals perceive the availability of coping resources (Jamieson et al., 2018). Positive outcomes resulting from transformational leadership, such as encouraging the learning of new skills (Bass and Riggio, 2006) and building trust and satisfaction (Wang et al., 2011), enable employees to perceive an increase in their available coping resources during the appraisal process. They offer a clear vision for service robot implementations and provide individualized support to ensure no employees are marginalized in the processes (Podsakoff et al., 1996; Yu et al., 2022). Therefore, a higher level of transformational leadership mitigates the negative effects of SRRA (Yu et al., 2022). By providing better support and redirecting SRRA as a challenge instead of a threat, transformational leadership weakens fearful responses to SRRA, subsequently reducing the likelihood of abusing the robots.

H4.

Transformational leadership moderates the relationship between SRRA and fear of robots, such that the relationship is weaker when transformational leadership is high (vs low).

H5.

Transformational leadership moderates the indirect relationship between SRRA and robot abuse via fear of robots such that the indirect relationship is weaker when transformational leadership is high (vs low).

3. Methodology

3.1 Data collection

To reduce participant fatigue, alleviate common method bias, and maximize response rate, we collected quantitative data on employees’ emotional and behavioral reactions to service robots through time-lagged surveys from 18 hotels in Nanjing, China. Frontline hotel employees were sampled because they frequently interact with service robots and guests. The graduate research assistants distributed the two paper-based surveys to employees before starting their shifts with the support and coordination of hotel human resources managers. The responses were later matched. After excluding incomplete responses, data from 283 employees under 54 leaders from 10 hotels in various departments, including front office, food and beverage, housekeeping, room service, spa and reservations, were retained (response rate = 87%). We sampled five to nine employees per leader. Slightly more than half of the participants are female (58%). They had an average age of 22.58 (ranging from 18 to 44). Most (80%) had experience working with robots directly. Most (77%) had high school or above education.

3.2 Measures

First, employees provided ratings to SRRA (Brougham and Haar, 2018), fear of robots (Watson and Clark, 1994) and transformational leadership (Podsakoff et al., 1996). Two weeks later, participants rated their enactment of robot abuse (Yamada et al., 2023). All measurements, available in Supplementary Material A, were translated into Chinese using the back-translation approach recommended by Douglas and Craig (2007). Given the nested data structure and to account for observation dependence, we used multilevel confirmatory factor analysis (CFA) to provide support to the four-factor measurement model. The syntax and results are available in Supplementary Material B and C.

3.3 Data analysis

Employees from the same department may experience similar transformational leadership. To address this nested data structure, we adopted the approach of previous studies (e.g. Herold et al., 2008; Yu et al., 2022) and used a cross-level interaction path analysis to examine the research model. Specifically, individual employee’s rating of transformational leadership was aggregated to the leader level (rwg = 0.95, ICC(1) = 0.46, ICC(2) = 0.95). In essence, we computed the average rating of transformational leadership from all employees working under the same leader to represent the transformational leadership at the leader level.

We analyzed the data using multilevel path analysis on Mplus 7.3. An unconditioned null model indicated that 93% and 73% of the variance in fear of robots and robot abuse rested at the leader level (fear of robots variance: within = 0.06, between = 0.71; robot abuse variance: within = 0.09, between = 0.24). After estimating a model with control variables, including age, gender and experience of working with robots, we added SRRA→ fear of robots path and fear of robots → robot abuse path at the employee level. Next, we tested the moderating role of transformational leadership by regressing the fear of robots and the random slope between SRRA and fear of robots on transformational leadership at the leader level. The CINTERVAL function on Mplus was used to get the bootstrapped 95% confidence interval (CI) and to test the mediating and moderated mediation effects (see Supplementary Material D for Mplus syntax).

4. Results

Supplementary Material E shows the descriptive statistics and intervariable correlations. Figure 1 displays the multilevel path analysis results. At the individual level, SRRA was positively related to fear of robots (γ = 1.66, p < 0.01). Thus, H1 was supported. It was also found that fear of robots was positively related to robot abuse (γ = 0.50, p < 0.01). This finding supports H2. The results showed that the relationship between SRRA and robot abuse was mediated by fear of robots (indirect effect = 0.83, 95% CI = [0.67, 0.98]), supporting H3.

At the leader level, transformational leadership moderated the SRRA – fear of robots relationship (b = −0.35, p < 0.01), supporting H4. As illustrated in Figure 2, the effect of SRRA on fear of robots was weak when transformational leadership was high (vs low). The findings also showed a significant moderated mediation effect: transformational leadership moderates the indirect relationship among SRRA, fear of robots, and robot abuse (moderated mediation index = −0.18, 95% CI = [−0.21, −0.14]). The indirect effect was weaker when transformational leadership was high (simple indirect effect = 0.74, 95% CI = [0.60, 0.88]) than when it was low (simple indirect effect = 0.92, 95% CI = [0.75, 1.08]). Thus, H5 was supported.

In this study, employees rated their leaders (i.e. department heads). However, each department differs in its functions, utilization of robots, leadership, and culture. Our supplementary results indicated significant variance among departments in SRRA (F = 36.44, p < 0.001) and fear of robots (F = 36.920, p < 0.001). SRRA and fear of robots were highest in front-desk and lobby bar departments, while they were lowest in spa and reservation departments. However, the results remained unchanged when controlling for departmental functions in the multilevel path analysis.

5. Discussion

5.1 Conclusions

Drawing on the Emotional Appraisal Theory (Lazarus, 1991), this study examines the emotional processes and boundary factors influencing the effect of SRRA on employees’ abuse of robots. All five hypotheses were supported. Unlike previous studies, which either do not delve into mechanisms (Li et al., 2019; Yu et al., 2022; Zhang et al., 2023) or solely focus on stress mechanisms (Kong et al., 2021), our research reveals that employees who are more aware of the potential risks associated with service robots experience more fear toward them. Furthermore, our results indicate that employees who feel fearful toward service robots are more prone to abusive behavior toward service robots. While echoing previous SRRA research that has established the negative impacts of SRRA on general employees’ behaviors toward the organizations, including organizational commitment (Kong et al., 2021) and turnover intention (Li et al., 2019; Yu et al., 2022; Zhang et al., 2023), our study stands as the first attempt to explore employees’ hostile behaviors toward the technological entities. Additionally, our study illustrates that fear of robots is why employees who perceive service robots as a threat to human labor enact abuse toward the robots. Consistent with prior research discussing the important role of leadership in facilitating better robot implementation (Xu et al., 2020; Yu et al., 2022), our findings suggest that the adverse impact of employees’ SRRA is attenuated among individuals who perceive their leaders as transformational. Such leadership qualities help alleviate their fear of robots, thus reducing robot abuse.

5.2 Theoretical contributions

The current research offers significant theoretical contributions in several areas. First, this research expands the existing literature on service robots and organizational behavior by demonstrating that employees’ destructive behavior extends to service robots. Within the hospitality management discipline, abusive supervision (e.g. Yu et al., 2020), customer mistreatment (Park and Kim, 2020), and discrimination (Shum et al., 2020) have been extensively studied. Research has consistently shown that experiencing or observing others’ mistreatment can negatively impact performance and culture (Jiang et al., 2023; Shum et al., 2020). Despite its significance, research subscribing to abusive behaviors toward non-human entities, such as service robots, has been in its infancy. The study contributes to understanding a novel type of rule-breaking behaviors among hospitality and tourism employees (Ghosh and Shum, 2019).

Second, this research further advances the AI and organizational behavior literature by proposing a novel emotional mechanism – fear. Previous studies have primarily focused on the behavioral outcomes of employees’ perceptions toward AI and service robots (e.g. Li et al., 2019; Kong et al., 2021), overlooking the underlying emotional mechanisms of the relationships. Drawn from the emotional appraisal theory (Lazarus, 1991), this study examines the role of fear as an emotional mechanism and explains that employees’ robot abuse is part of their coping mechanism to overcome the negative emotion of fearing service robots. To the best of our knowledge, this research is the first study to identify the fundamental reasons behind employees’ engagement in abusive behaviors towards service robots.

While adopting AI and service robots appears inevitable in the hospitality industry where labor costs are a major concern, resistance from service employees is also unavoidable (Fu et al., 2022). Our supplementary results indicated that employees working in lobby areas (front desk and lobby bar) experience higher levels of SRRA and fear of robots compared to those working in high-touch areas (e.g. spa) or back-of-the-house roles (e.g. reservation). These findings are consistent with Leung et al. (2023), which found that hotel employees prefer using room service robots over concierge robots. By encompassing a broader range of departments, our results pinpoint the departments that may encounter the greatest challenges in robot implementation.

Our findings contribute significantly to the literature on transformational leadership, AI, and service management by highlighting transformational leadership as a crucial factor that can mitigate the negative impact of employees’ perceptions and emotions toward service robots. Previous studies examined how perceived organizational support and psychological climates mitigate the harmful effects of SRRA (e.g. Li et al., 2019). Yet, the role of leadership was not examined until Xu et al. (2020) initialized the discussion that robot usage would impact hospitality leadership. Extending on Yu et al. (2022), which showed that transformational leadership attenuates SRRA’s relationship with industry turnover intention, this study demonstrates how leadership can mitigate the adverse effects of employees’ perceptions. When employees perceive service robots as potential substitutes for human labor within hospitality organizations, they may experience fear, manifesting in abusive behaviors toward these robots, such as hitting or pushing them. These adverse effects of SRRA can be alleviated when employees perceive a high level of transformational leadership. This could be because transformational leaders often communicate a vision for the future and prioritize the personal growth of their employees (Bass and Riggio, 2006). From a leadership research standpoint, the traditional scope of transformational leadership revolves around leaders inspiring and motivating their followers to cultivate positive attitudes and behavior (e.g. Bass and Riggio, 2006; Wang et al., 2011; Yu et al., 2022). This research further extends leadership research by suggesting that transformational leadership functions as a mechanism against employees’ negative emotions (i.e. fear) and destructive behaviors toward robots (i.e. robot abuse).

5.3 Managerial implications

Many hospitality organizations may justify the introduction of service robots as a cost-effective measure due to their low maintenance costs (SoftBank Robotics Team, 2024). However, this study reveals that employees may respond to job insecurity resulting from robot implementations (i.e. SRRA) by kicking or pushing the robots, thereby increasing maintenance and replacement costs. Therefore, hospitality organizations should exercise caution when introducing service robots. For instance, management can collaborate closely with unions when introducing service robots, emphasizing that these robots are meant to assist employees rather than replace them.

This study also demonstrates that fear of robots serves as the psychological mechanism through which SRRA leads to robot abuse. Part of employees’ fear of robots arises from their lack of knowledge about robots and the uncertainty associated with robot implementation (Parvez et al., 2022; Vatan and Dogan, 2021). Consequently, organizations should train employees to effectively manage and work alongside robots, potentially reducing employees’ fear of robots and the likelihood of robot misuse.

Our study underscores employees’ apprehension regarding service robots posing a significant challenge to the future of hospitality workers. Nonetheless, when hospitality leaders acknowledge this challenge and actively support their employees in realizing their full potential, SRRA may not be perceived as fearful, reducing destructive behavior toward service robots. The results underscore the vital role played by transformational leadership in managing the transition and integration of service robots within the hospitality and tourism industry. Transformational leaders collaborate with their followers to implement change effectively (Podsakoff et al., 1996), which is particularly crucial during service robot implementation in the hospitality and tourism workplace (Yu et al., 2022). Hospitality and tourism organizations are encouraged to identify and appoint leaders with inherent qualities of transformational leadership and invest in comprehensive transformational leadership training programs (Cummings et al., 2010). By nurturing and enhancing the transformational leadership competencies of existing and future leaders, organizations can effectively navigate the challenges and opportunities presented by integrating service robots, ultimately fostering a smoother and more successful transition.

5.4 Limitations and future research

The present study is not without limitations. First, the data were collected from China, where service robots have been used extensively. The adoption of service robots in other countries, such as the USA, is relatively limited (Yam et al., 2023). Therefore, future studies can examine employees’ reactions to service robots across cultures and countries with different phases of service robot adoption. In addition, the average age of the participants was relatively young. Although Generation Z employees have become the primary workforce in the hospitality industry (Shum et al., 2024), age is a salient factor in the technology adoption and acceptance process (Morris and Venkatesh, 2000). Future studies can explore the effect of age on employees’ reactions to service robots. It is also important to note that other factors may influence employees’ destructive behavior toward service robots. Future studies should consider broadening our research model to incorporate additional factors such as personality traits or working conditions. For example, considering that trait fear can influence one’s risk assessment and result in pessimistic judgments (Mayiwar and Björklund, 2021), future research may investigate whether trait fear can impact SRRA, potentially leading to state fear. This would provide a more comprehensive understanding of the complexities involved in employees’ interactions with service robots. Finally, although data were collected within two weeks, the results cannot reflect the fluctuations and changes in employees’ reactions to service robots. We recommend future research to study the long-term effect of SRRA and fear on employees’ reactions to service robots. As fear may increase distancing behaviors (Mayiwar and Björklund, 2021), future research may study whether fear of robots may result in long-term avoidance of robots. Future research may model after Lan et al. (2022) and use longitudinal approaches to address the within-person variation in reactions to service robots as well as individual and situational factors that can influence the trajectory.

Figures

Multilevel path analysis results

Figure 1.

Multilevel path analysis results

Interaction plot

Figure 2.

Interaction plot

Supplementary material

The supplementary material for this article can be found online.

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Corresponding author

Zhaoli He can be contacted at: 9120181080@nufe.edu.cn

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